Jorge Aburto — Creative Director, Motion Designer & Brand Strategist in Madrid

MAKING THINGS MOVE.

Jorge Aburto is a Creative Director working across video, motion and brand strategy. Based in Madrid, open to global projects.

THE PRACTITIONER

Strategic Leadership

09 Yrs
Industry Experience
06 Yrs
Leading Teams
METHODOLOGIES & CORE COMPETENCIES

Creative Direction & Strategy

From freelance projects in Lima to remote production work for companies in Edinburgh and Delaware, every engagement has been built around one thing: turning a brief into something people actually remember.

Brand Architecture & Identity

Worked across three continents developing motion and visual content for brands like Toyota, Wunderman Thompson, and Alicorp, building systems that hold up across formats and markets.

Production & Workflow Management

Built and managed a remote media team at Agent Launch, serving 30+ clients across North America. From motion templates to delivery pipelines, the work gets done on time and on brand regardless of timezone.

Motion Design & Postproduction

Over nine years of hands-on production, directing, editing, animating. Comfortable in the Adobe Suite, comfortable leading remotely, and comfortable being the one who figures it out when things go sideways.

ARCHIVE v2.6

Selected Work

A curated selection of motion, content and creative direction work spanning nine years of client and collaborative projects across South America, North America, Europe and Oceania.

YEAR:
ROLE:
Miranda & Amado EVVA Campaign
EVVA CAMPAIGN Motion graphics series for a Peruvian legal firm's new digital tool.
MOTION // 001

MIRANDA & AMADO // EVVA

MOTION GRAPHICS // 2022

CASE STUDY
Wunderman Thompson+ Health Inequality Campaign
HEALTH4EQUITY Motion graphics project for Wunderman Thompson+'s Health4Equity campaign.
MOTION // 002

WUNDERMAN THOMPSON+ // HEALTH INEQUALITY

MOTION GRAPHICS // 2021

CASE STUDY
Abresa Sustainable Campaign
SUSTAINABLE CAMPAIGN Motion graphics project on sustainable value chain growth for Peruvian non-alcoholic drinks industry.
MOTION // 003

ABRESA // CHAIN OF VALUE

MOTION GRAPHICS // 2021

CASE STUDY
Tottus Peru Christmas Campaign
CHRISTMAS CAMPAIGN Animation sequences for Tottus Peru's interactive Christmas storytelling project.
MOTION // 004

TOTTUS PERU // CUENTOS INTERACTIVOS

MOTION GRAPHICS // 2020

CASE STUDY
Ciudad Pánico - Otra Historia
MUSIC VIDEO 2D animated music video for Ciudad Pánico's compilation Lo que no Fuimos.
FILM // 001

CIUDAD PÁNICO // OTRA HISTORIA

FILM // 2020

CASE STUDY
Ciudad Pánico - Pseudolugar
MUSIC VIDEO Live-action music video for Ciudad Pánico's self-titled EP single, Pseudolugar.
FILM // 002

CIUDAD PÁNICO // PSEUDOLUGAR

FILM // 2017

CASE STUDY
Ciudad Pánico - El Techo
MUSIC VIDEO Official music video for Ciudad Pánico's debut compilation PANICO.
FILM // 003

CIUDAD PÁNICO // EL TECHO

FILM // 2018

CASE STUDY
Fntsma! - Fantasma
MUSIC VIDEO Post-production and editing for Fntsma!'s music video Fantasma.
FILM // 004

FNTSMA! // FANTASMA

FILM // 2018

CASE STUDY
Señorita Short Film
SHORT FILM Motion graphics sequence for Hola Filmis' short film Señorita.
FILM // 005

SEÑORITA // SHORT FILM

FILM // 2022

CASE STUDY
Trucha - Short Film
SHORT FILM Short film about fear and confrontation, edited and color graded for Manta Raya Films.
FILM // 006

TRUCHA // SHORT FILM

FILM // 2019

CASE STUDY
La Última Carta - Short Film
SHORT FILM Short film about family, trust and truth, edited and color graded for Manta Raya Films.
FILM // 007

LA ÚLTIMA CARTA // SHORT FILM

FILM // 2019

CASE STUDY
The Shape of Home - Personal Project
ESSAY FILM A personal essay film about the meaning of home.
PERSONAL // 001

THE SHAPE OF HOME

PERSONAL // 2026

CASE STUDY
Design Pickle - Motion Design
MOTION DESIGN Logo animations and motion assets produced across multiple clients for Design Pickle.
MOTION // 005

DESIGN PICKLE // MOTION DESIGN

MOTION // 2021-2022

CASE STUDY
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Featured Case Studies & Projects Archive

Miranda & Amado

Teaser: Motion graphics series created to communicate EVVA, a new legal tool developed by Miranda & Amado. The work focused on making a complex product clear, engaging and on-brand for a client-facing legal audience.

Client: Miranda & Amado (via Bicicleta Casa Audiovisual)

Sector: Animation, Editing

Timeline: June 2022

Objective: Translate a complex legal product into clear, engaging motion graphics that strengthen Miranda & Amado's brand identity as a transparent and client-focused firm.

Wunderman Thompson+ // Health Inequality

Teaser: Motion graphics project created for Wunderman Thompson+'s Health4Equity campaign, using data visualization and emotive storytelling to shed light on healthcare disparities across different regions and populations.

Client: Wunderman Thompson+ (via Bicicleta Casa Audiovisual)

Sector: Animation

Timeline: August 2021

Objective: Use motion graphics to communicate the urgency of global health inequalities, combining data-driven visuals with human storytelling to inspire action toward a more equitable healthcare system.

Abresa // Chain of Value

Teaser: Motion graphics project exploring how ABRESA member companies contribute to sustainable growth in Peru through the non-alcoholic drinks supply chain, following industry guidelines and environmental commitments.

Client: ABRESA (via Bicicleta Casa Audiovisual)

Sector: Animation

Timeline: July 2021

Objective: Communicate ABRESA's commitment to sustainable value chain development in Peru, translating complex industry data into clear and engaging motion graphics for a broad audience.

Tottus Peru // Cuentos Interactivos

Teaser: Motion graphics work for Tottus Peru's interactive Christmas chapter, contributing animation sequences to an interactive storytelling experience for the 2020 holiday season.

Client: Tottus Peru

Sector: Animation

Timeline: December 2020

Objective: Bring to life a festive interactive story for Tottus Peru's Christmas campaign, contributing animation sequences that blend warmth, movement and brand storytelling for a family audience.

Ciudad Pánico // Otra Historia

Teaser: 2D animated music video for Ciudad Pánico's compilation Lo que no Fuimos.

Client: Ciudad Pánico

Sector: Direction, Animation, Editing

Timeline: December 2020

Objective: To design a vibrant 2D animated narrative matching the visual flow and storytelling of 'Otra Historia'.

Ciudad Pánico // Pseudolugar

Teaser: Live-action music video for Ciudad Pánico's self-titled EP single, Pseudolugar.

Client: Ciudad Pánico

Sector: Direction, Editing

Timeline: May 2017

Objective: To create a cinematic and raw visual experience that captures the nocturnal, introspective mood of the song.

Ciudad Pánico // El Techo

Teaser: Official music video for 'El Techo', included in the first volume of PANICO (2018). Column narrative of early adulthood and nocturnal introspective tension.

Client: Ciudad Pánico

Sector: Assistant Direction, Editing

Timeline: December 2018

Objective: Translate the energy and atmosphere of El Techo into a cohesive visual piece that captured the essence of Ciudad Pánico's first volume, supporting the band's visual identity through direction and editing.

Fntsma! // Fantasma

Teaser: Official music video for 'Fantasma' by Fntsma!, handling post-production and editing to shape the final visual narrative of the track.

Client: Fntsma!

Sector: Editing

Timeline: October 2018

Objective: Shape the visual identity of Fantasma through post-production, crafting an edit that matched the mood and tone of Fntsma!'s sound while delivering a cohesive final music video.

Señorita // Short Film

Teaser: Motion graphics sequence for Hola Filmis' short film Señorita. A pivotal scene where the protagonist discovers an iconic kiss, awakening a moment of self-discovery told through motion and image.

Client: Hola Filmis

Sector: Animation

Timeline: 2022

Objective: Design a motion graphics sequence that captured a defining moment of self-discovery, blending archival imagery with animation to create an emotionally resonant scene within the film's narrative.

Trucha // Short Film

Teaser: Short film about the confrontation of fear. Produced by Manta Raya Films, shaped through editing and color correction to build tension and emotional depth.

Client: Manta Raya Films

Sector: Editing

Timeline: December 2019

Objective: Build tension and atmosphere through editing and color, giving the story the visual weight needed to make the confrontation of fear feel real and personal to the audience.

La Última Carta // Short Film

Teaser: Short film exploring family relationships, trust and the confrontation of truth. Produced by Manta Raya Films, crafted through editing and color correction to serve the film's emotional core.

Client: Manta Raya Films

Sector: Editing

Timeline: July 2019

Objective: Use editing rhythm and color to support a story about trust and family, letting the emotional confrontations land naturally without over-directing the audience's response.

The Shape of Home

Teaser: A personal essay film about what home really means, built from family photographs and motion graphics, arriving at the conclusion that home is something you construct rather than something you find.

Client: Personal Project

Sector: Direction, Animation, Editing

Timeline: March 2026

Objective: Create a personal visual essay that translates an abstract philosophical question into something felt rather than explained.

Design Pickle // Motion Design

Teaser: Motion design work produced across multiple clients during a six-month contract with Design Pickle. Projects ranged from logo animations for commercial real estate to motion assets for branded YouTube content.

Client: Design Pickle (Multiple Clients)

Sector: Animation, Strategy

Timeline: October 2021 — April 2022

Objective: Deliver high-quality motion design at volume across multiple clients and industries, producing logo animations and branded motion assets that maintained each client's visual identity.

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